Four Winning Web Design Trends for 2010

At the beginning of 2010, everyone had their own ideas about what would impact and influence the direction of web design for the coming year. Some predicted major changes while others believed that subtle shifts were all we should expect. For the past few months, I’ve been tracking the trends from my Boca Raton web design firm and was surprised to see which of these trends wound up on top and on target in the world of web design today.

Simplicity Is Key

Less is more in 2010 as clean illustrations, minimalism, and lots of white space set the new standard. But rather than an influx of black and white, this new minimalism provides a backdrop for bold typography, powerful splashes of color and engaging modal windows. While this style of simplicity maintains the clean look and lines you expect, today’s version features a more inviting and direct tone that gets to the point without undue distractions.

The Bigger The Better

Think big when it comes to headers, type, logos, images, calls to action, and absolutely everything. Huge headers can serve as the splash page and larger-than-life logos are that much more memorable. Full-size images make a greater impression and oversized calls to action speak for themselves. In 2010, you’re wise to go big or go home.

Typography As Design

With the focus on function, many web designers overlook the importance of form, especially new and different forms of fonts. Yet that’s exactly what will make a major impact in 2010 and beyond. Fonts are design elements that are meant to be mixed and molded to serve your particular purposes. Playing with fonts engages the reader by capturing their interest organically without an overwhelming display of photos or images. Type adds a deeper dimension to web design and gives layers of meaning to any message.

Change Your Perspective

Think outside the desktop and go for new and different designs when setting up and styling your sites. In 2010, creativity is key as designers play with perspectives and trade the standard format for everything from artistic to realistic designs. Expect to see an increase in magazine layouts, retro elements, collage styles and one-page layouts as designers seek to distinguish their work for maximum appeal and effect.

Whether you work at a full-service design agency or you’re a solo artist, put these trends to work for you to keep your design skills in tune with today and in demand for tomorrow.;)

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